Mobile Advertising Trends For 2023

Jan 12, 2023 – Mobile advertising may not be getting the intense focus it did a few years back, but any brand that underestimates its importance is doing itself a disservice. Here are some of the key mobile advertising trends to keep in mind for media and creative planning in the year ahead, from mobile marketing/advertising firm Thumbvista.

14 Marketing Agencies In Charlotte NC to Know

August 6, 2022 -Some “full-service” agencies combine customizable skill sets to form holistic campaigns for their clients, while others focus strictly on a single form of marketing to deliver focused results with high levels of impact. Whatever a company’s goals may be, these 14 marketing agencies in Charlotte, NC are here to help them reach milestone after milestone.

Thumbvista Takes Geofencing Service to a New Level With Mobile Coupons

Oct 9 2018 -The launch of the company’s newest mobile coupon offering expands the ability for clients to offer coupons through location-based advertising.

8 Mobile Marketing Solutions for Small Businesses

Jan. 29 2018 -The rise of the smartphone has given marketers and businesses access to customers 24/7. As of this past year, 224.3 million Americans owned a smartphone.

Geofencing Market Worth 1.8 Billion USD by 2022

Sept. 27 2017 -The major factors driving the growth of the Geofencing Market include technological advancements in use of spatial data and increasing applications in numerous industry verticals….

6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

Aug. 8, 2016 -To better understand how these mobile shopping apps are able to get shoppers off their phones and into physical stores, we asked the executives behind some of the most talked-about solutions to explain how they’re using technology to change consumer behavior. Here’s what they had to say.

March 4, 2016 -New report shares details about the enterprise LBS global market to grow at a CAGR of more than 23% from 2016 to 2020

This global market research presents a detailed analysis of the key drivers, challenges, and upcoming trends that influence market growth. IT also segments the global enterprise LBS market by application (location-based search and advertising, location-based navigation, location-based infotainment and analytics, location-based tracking, and other LBS) and by geography (Americas, APAC, and EMEA).

10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

Dec. 28, 2015 -The notion of how to manage customer service is changing for brick-and-mortar merchants as shoppers increasingly voice their preference for communicating with businesses through their smartphones rather than face-to-face, even while they’re shopping in-store

10 Ways to Convert More Customers Using Location Read more:

Aug 20, 2015 -Basic geofencing means businesses can set a perimeter around a location and send mobile alerts to customers when they cross into the delimited area. It’s possible to draw the area manually or use a distance radius so that you can target specific customers using services from companies such as ThumbVista.

Top 50 Mobile Resources for the Digital Enterprise

Aug. 3, 2015 Every enterprise is different and so too will be the approach it takes to make the most of mobile. Let this month’s Top 50 serve as a starting point as your brand expands its understanding of mobile usage, optimizes its messages for the small screen, and develops richer and more meaningful experiences for users.

Geofencing Can Be A Valuable Tool For Retailers

July, 28 2015 – Using the global positioning system (GPS) or radio frequency identification (RFID, geofencing allows marketers to identify shoppers’ locations and tailor texts, emails, and even the ads accordingly. That means that special offers or announcements can be pushed directly to prospective customers when they are at or near a particular location.

How to Assess Demand for a Hyperlocal Platform

June 1, 2015 -The greatest idea in the world still won’t lead to profitability for a hyperlocal startup without a community of willing buyers, users, or subscribers. Nearly all successful founders in the local space have had to assess demand for the platforms they created, both before and after launching their businesses

Geo-Retail To The Rescue For Holiday Shopping

Dec. 18th 2014 -The vast majority of shopping is still done in stores – which is why location now makes mobile the most potent media for advertising for retailers.

14 Online Marketing Tools To Try In 2015

Nov. 18 2014 -With more businesses committing time and money to online marketing, there are a growing number of services and tools that have been developed to help savvy marketers get better results from their online strategies.

14 Marketing Tools To Try In 2015

Nov. 18 2014 -By using GPS on smartphones, marketers can know when customers are close to their place of business and alert shoppers to sales and deals or send them coupons or limited-time offers. Check out Thumbvista to learn more about how to apply this to your business.

Mobile marketing budgets jumping 36% this year

OCT. 21 2014 -The second biggest issue — and likely one vendors will point to as more important than marketers care to admit — is that many marketing professionals do not sufficiently understand mobile marketing.

5 Ways Hyperlocal Technology Can Save Malls from Extinction

May 27 2014 -The outlook for retail shopping centers isn’t great, with analysts forecasting that 15% of malls in the U.S. will be repurposed within the next decade. While organizations like the Westfield Group are looking inward by developing technology to reshape the brick-and-mortar shopping experience, other retail firms are on the hunt for outside solutions.

11 Mobile Marketing Solutions for Small Businesses

March 27 2014 -If you haven’t tried mobile marketing, now is the time. Mobile marketing lets businesses get in front of customers on the devices they use the most: their smartphones and tablets. Using text messages (SMS), multimedia messages (MMS), push notifications, geolocation and other mobile technologies….

5 Strategies For Launching a Location-Targeted Mobile Campaign

Jan. 14, 2014 -Mobile ads show a 42% lift in performance when they’re targeted based on the location of a business, according to a 2013 report by JiWire. However, there is still a debate as to how tightly marketers should target their ads to optimize the performance of their campaigns…

Innovative Mobile On-ramps in the Retail Environment

Jan. 14 2014 -How do you get the attention of shoppers that are more interested in their phones than your salespeople? Burgeoning mobile communications technologies allow endless opportunities for customer tracking and engagement—from in-store analytics, through proximity marketing, indoor navigation to contactless payments. Whatever the application, the goal remains the same: to bring the richest possible customer experience to retail consumers.

5 Location-Based Mobile Marketing Tools for Small Businesses

Jan. 13, 2014 -With location-based marketing, you can do double duty, promoting your brand while helping potential customers find you. And those customers will want to find you, especially when they’re on the go. In fact, more than 40 percent of mobile Web searches are for local businesses, according to Google. If you haven’t fine-tuned your small business’ Web presence for location-based marketing, you’re likely missing out.

10 Ways to Reach Mobile Shoppers with Your Online Business

These ten suggestions will help make your online store just as effective with mobile shoppers as with those who are sitting at a desktop. Think about some of these things when choosing a host or designing a store; you can implement other suggestions any time to expand your customer base.

Smart Retailers Cut Through the Holiday Ad Clutter Using Location Based SMS via Geofencing

Nov. 28, 2013 -With nearly every restaurant and retailer promoting their holiday and Black Friday sales this week, several smart retailers are taking a new and improved approach by launching location-based mobile marketing campaigns.

7 Strategies for Boosting Digital Coupon Conversions

Oct. 4, 2013 – More than 96 million U.S. adults will redeem a digital coupon this year, and nearly half of women ages 35 to 54 say they would like to receive mobile coupons via text. For merchants offering digital coupons, along with the hyperlocal vendors…

8 Tools For the In-Store Delivery of Mobile Coupons

Aug. 7, 2013 – Nearly half of shoppers say they are interested in receiving mobile coupons from retailers when they are in or near their physical stores, and 63% say they would be more likely to make a purchase if they received a coupon during their shopping…

This Week In Location Based Marketing

July 2013 – Welcome to episode #137. On the show today: Nordstrom brings Pinterest into their stores. eMart’s flying store. What3Words tries to make physical location easier with 3 words. Shopperception goes deep into buyer behaviour in physical stores. WyWy signs up Vodafone for cross-screen advertising. Foursquare and Deezer partner for concert checkins. Our special guest is Linden Skeens of Thumbvista

Thumbvista launches new location-based messaging platform

Jun. 26, 2013- Thumbvista Mobile Marketing has announced its new geofencing and location-based messaging platform that gives retailers the ability to target potential customers by location and demographic information such as brand preference, age and gender.

Thumbvista Mobile Marketing Launches New Geofencing & Location Based Messaging (SMS) Platform with Demographic Customization

June 19, 2013 – As mobile technology continues to evolve, so do the needs of the mobile consumer. Customization is key and research has shown that the majority of consumers want location-based content delivered to them and are more than willing to provide personal information if it translates into more personalized communication from brands.

Thumbvista Mobile Marketing Launches New Geofencing & Location Based Messaging (SMS) Platform

June 19, 2013 – Enter Thumbvista’s most recent development: A new geofencing and location-based messaging platform with the ability to target potential customers not only by location, but by demographic information such as brand preference, age and gender.

5 Tools for Point of Interest Geo-Targeting

June 13, 2013 – As the technology behind the most popular geo-targeting platforms continues to improve, marketers have begun to refine their tactics to improve the ROI of their campaigns. One of the latest trends in the world of geo-targeting is known as…

5 Tips For Building A Smarter Geofence

March 19, 2013 – As location-based mobile technology gets more sophisticated, marketers are increasingly able to refine their tactics and launch more targeted geofencing and geotargeting campaigns. The number of advertisers using “geo-aware” technology in their…