Category Mobile-Solutions

Mobile Marketing With Relevance
Brands Worked With

Insights On Mobile Marketing For Small-Large Companies & Brands. This is Thumbvista's Blog for all things Mobile Marketing including Strategies, Services, Technologies and more. Thumbvista is based in Charlotte, North Carolina & serves all of North America.

Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

Continue Reading →

Turn location-based marketing into increased foot traffic

Turn location-based marketing into increased foot traffic While sales at brick-and-mortar retailers may be decreasing since the rise of the Internet, location-based marketing aims to combat that trend. With location-based marketing, brands can reach more specific and relevant audiences and drive both intent and visits to brick and mortar stores. Additionally, this approach is more

Continue Reading →

Targeted Mobile Advertising | Demographic Targeting

Are You Reaching Your Targeted Demographic? Engaging consumers with targeted mobile advertising isn’t an exact science. Will a coupon prompt a viewer to take action? Or is targeted content more compelling? And who is your target audience? Generation X? Baby Boomers? Marketers are still trying to figure it all out! According to Nielsen’s second-quarter 2016

Continue Reading →

Interest Based Advertising or Personalized Advertising

Targeted Advertising Based On Personal Interest In marketing data is key, always has been. Since the launch of products of any kind marketers have had to ask “who is the target audience for this product?”. If you know the customer you can craft a more effective or “personalized” message based on multiple factors such as

Continue Reading →

Local Mobile Advertising Is Effective | Geofenced Ads For Business

Local Mobile Advertising Using Geofencing Is Relevant & Effective After a recent trip to Target as well as testing a campaign I realized something, this stuff works. I know what you are thinking, “it better!”, but while at target looking through ads I notice ads and lots of them letting me know about area restaurants,

Continue Reading →

Shoppers Love Mobile Coupons! Mobile Coupons For Retail Use.

Picture this…you forget your smartphone at home. Unimaginable for most, yet over 10 years ago there weren’t any smartphones. Today, we rely on smartphones more than we do any other device. Don’t wear a watch? That’s okay, just check the time on your smartphone. Need to take a picture and don’t have your camera? The

Continue Reading →

Consumer Loyalty Marketing Has To Be A Mobile Strategy

Loyalty Marketing Programs: Put Down the Punch Cards & Go Mobile Consider this scenario: It’s the weekend and you’re due for a haircut. You suddenly remember that your punch card just hit 10 visits last time so you get a free haircut today. Not a bad start to the weekend. You stop by the local

Continue Reading →

Facebook Geotargeting – Social + Traditional Mobile Ads Give Better Coverage In Reaching Audiences

In the last decade there has been 2 giant changes occur in our daily lives. The first being the mobile device. Everywhere you look people of all ages are fixated on the small screen or using the device some way shape or form. The second is the most popular way people are using their mobile

Continue Reading →

Geo-Targeting For Mobile Ads Saves Marketing Dollars

Geo-Targeting: Tapping into the mind AND the body Knowing your audience is more than just knowing where they are. Yes, geo-location technology can provide the basic location info you want to know, but it can also reveal deep demographic and behavioral information which can then be used for even more targeted and informed campaigns. The

Continue Reading →

Time To Start Geofencing For Mobile Marketing

If you work in branding or marketing, you’ve likely heard the term “mobile first”. But what does that even mean? It means designing campaigns with mobile as the number one priority. If it doesn’t work on mobile, then it doesn’t work period. The term “mobile” means changing location. This is mainly why having a mobile

Continue Reading →

← Previous Page