Category Mobile Loyalty Marketing

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Insights On Mobile Marketing For Small-Large Companies & Brands. This is Thumbvista's Blog for all things Mobile Marketing including Strategies, Services, Technologies and more. Thumbvista is based in Charlotte, North Carolina & serves all of North America.

Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

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Interest Based Advertising or Personalized Advertising

Targeted Advertising Based On Personal Interest In marketing data is key, always has been. Since the launch of products of any kind marketers have had to ask “who is the target audience for this product?”. If you know the customer you can craft a more effective or “personalized” message based on multiple factors such as

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Consumer Loyalty Marketing Has To Be A Mobile Strategy

Loyalty Marketing Programs: Put Down the Punch Cards & Go Mobile Consider this scenario: It’s the weekend and you’re due for a haircut. You suddenly remember that your punch card just hit 10 visits last time so you get a free haircut today. Not a bad start to the weekend. You stop by the local

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Geofence Triggered Mobile Coupons – Case Study MetroPCS

Reaching the right person at the right place and time has been our goal from day 1. Now we are providing geofence triggered mobile coupons so that we not only can provide a relevant brand message linking to a deal, but also the deal itself with some really cool mobile features. Having a relevant message

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Mobile Users Expect Location Based Advertising & Services

The retail shopping experience has been changing for some time now. What has gone from nice bonus of having some personalize information based on location or other personal details given to a retailer is now expected and can be a source of frustration if not easily accessible. For example; conducting a search and not find

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Mobile Coupons -2016 The Year Of The Mobile “Deal” Using Data

As stated on MarketingLand.com -2015’s Black Friday weekend laid the debate to rest, with mobile transactions accounting for nearly one-third (32.1 percent) of all online purchases. Consumers are shopping on there mobile devices and feel more comfortable completing the transaction. This also means that with more confidence in security of mobile payment solutions and m-commerce

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Mobile Ads Drive Foot Traffic For Restaurant Franchises

Restaurants always have a need for new customers. Profit margins are tight, but as a restaurant franchise owner you can somewhat circumvent some of the typical restaurant industry concerns by being apart of a company that has a proven strategy. Businesses that can reduce risk based on proven methods find themselves in better positioning for

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Geofencing Services Case Study – Papa John’s

In a year where Super Bowl advertising ran at 4.5 million a pop to be the official pizza of the NFL & Super Bowl was a wise move. Another wise move was a Papa John’s franchise group chose to run mobile ads triggered by geofencing services to help promote their Papa loyalty rewards the Papa

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Uses For Beacons | BLE Beacon Mobile Marketing Uses

More & more we become a digitally focused generation, to get our news, stay in touch with friends and education on products. As marketers we must constantly evolve with digital trends like bluetooth beacons to give the best customer experiences as possible. To evolve quickly we must have quality information and a clear way to

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Mobile Advertising Strategies For Customer Acquisition & Loyalty

Digital advertising especially via mobile has the ability to be the only form of media to follow a customer’s lifecycle. We have all heard the statistics about how long customers use their device a day or how many people own a smart phone in the U.S. At this point there are people actually addicted to

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