Insights On Mobile Marketing

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Insights On Mobile Marketing For Small-Large Companies & Brands. This is Thumbvista's Blog for all things Mobile Marketing including Strategies, Services, Technologies and more. Thumbvista is based in Charlotte, North Carolina & serves all of North America.

How to leverage the benefits of mobile geofencing.

There are many examples of how mobile geofencing is beneficial to marketers all over the world. One of the most obvious is the reduction of ad waste in terms of reaching mobile users who have a stronger likelihood of being who you need the brand’s messaging to reach. The more times you connect with the

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Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

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How People Are Using Mobile Devices This Holiday Season

‘Tis the season for holiday shopping It’s the most wonderful time of year…especially for retailers. The holiday shopping season has arrived. While many consumers still make their way to the nearest shopping mall, it is no surprise that they are increasingly turning to their mobile devices for holiday shopping. According to data compiled at the

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Let us help you find your audience! With the power of Geofencing

Geofencing and Interest-Based Targeting Add Relevance To Ad Experience It is time for “Smarter” mobile advertising. Advertising is all about finding the right person for your message. Who connects with your messaging and can relate, making it a relevant ad experience. Everyone wins with a relevant ad experience. By using Geofencing technology you mobile advertising

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Turn location-based marketing into increased foot traffic

Turn location-based marketing into increased foot traffic While sales at brick-and-mortar retailers may be decreasing since the rise of the Internet, location-based marketing aims to combat that trend. With location-based marketing, brands can reach more specific and relevant audiences and drive both intent and visits to brick and mortar stores. Additionally, this approach is more

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Targeted Mobile Advertising | Demographic Targeting

Are You Reaching Your Targeted Demographic? Engaging consumers with targeted mobile advertising isn’t an exact science. Will a coupon prompt a viewer to take action? Or is targeted content more compelling? And who is your target audience? Generation X? Baby Boomers? Marketers are still trying to figure it all out! According to Nielsen’s second-quarter 2016

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Interest Based Advertising or Personalized Advertising

Targeted Advertising Based On Personal Interest In marketing data is key, always has been. Since the launch of products of any kind marketers have had to ask “who is the target audience for this product?”. If you know the customer you can craft a more effective or “personalized” message based on multiple factors such as

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Local Mobile Advertising Is Effective | Geofenced Ads For Business

Local Mobile Advertising Using Geofencing Is Relevant & Effective After a recent trip to Target as well as testing a campaign I realized something, this stuff works. I know what you are thinking, “it better!”, but while at target looking through ads I notice ads and lots of them letting me know about area restaurants,

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Your Brand At The 2016 Rio Olympics | Mobile Advertising in Brazil

Advertising Wins The Gold With Mobile On August 5, the world of sports will converge in Rio de Janeiro, Brazil for the games of the XXXI Olympiad. What was once a religious festival to honor Zeus is now one the world’s premier sporting events….and one of the most large-scale and profitable global media events. Just

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Shoppers Love Mobile Coupons! Mobile Coupons For Retail Use.

Picture this…you forget your smartphone at home. Unimaginable for most, yet over 10 years ago there weren’t any smartphones. Today, we rely on smartphones more than we do any other device. Don’t wear a watch? That’s okay, just check the time on your smartphone. Need to take a picture and don’t have your camera? The

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