Category Geo-Targeted Mobile Banner Advertising

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Insights On Mobile Marketing For Small-Large Companies & Brands. This is Thumbvista's Blog for all things Mobile Marketing including Strategies, Services, Technologies and more. Thumbvista is based in Charlotte, North Carolina & serves all of North America.

Let us help you find your audience! With the power of Geofencing

Geofencing and Interest-Based Targeting Add Relevance To Ad Experience It is time for “Smarter” mobile advertising. Advertising is all about finding the right person for your message. Who connects with your messaging and can relate, making it a relevant ad experience. Everyone wins with a relevant ad experience. By using Geofencing technology you mobile advertising

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Turn location-based marketing into increased foot traffic

Turn location-based marketing into increased foot traffic While sales at brick-and-mortar retailers may be decreasing since the rise of the Internet, location-based marketing aims to combat that trend. With location-based marketing, brands can reach more specific and relevant audiences and drive both intent and visits to brick and mortar stores. Additionally, this approach is more

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Targeted Mobile Advertising | Demographic Targeting

Are You Reaching Your Targeted Demographic? Engaging consumers with targeted mobile advertising isn’t an exact science. Will a coupon prompt a viewer to take action? Or is targeted content more compelling? And who is your target audience? Generation X? Baby Boomers? Marketers are still trying to figure it all out! According to Nielsen’s second-quarter 2016

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Local Mobile Advertising Is Effective | Geofenced Ads For Business

Local Mobile Advertising Using Geofencing Is Relevant & Effective After a recent trip to Target as well as testing a campaign I realized something, this stuff works. I know what you are thinking, “it better!”, but while at target looking through ads I notice ads and lots of them letting me know about area restaurants,

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Your Brand At The 2016 Rio Olympics | Mobile Advertising in Brazil

Advertising Wins The Gold With Mobile On August 5, the world of sports will converge in Rio de Janeiro, Brazil for the games of the XXXI Olympiad. What was once a religious festival to honor Zeus is now one the world’s premier sporting events….and one of the most large-scale and profitable global media events. Just

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Shoppers Love Mobile Coupons! Mobile Coupons For Retail Use.

Picture this…you forget your smartphone at home. Unimaginable for most, yet over 10 years ago there weren’t any smartphones. Today, we rely on smartphones more than we do any other device. Don’t wear a watch? That’s okay, just check the time on your smartphone. Need to take a picture and don’t have your camera? The

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Consumer Loyalty Marketing Has To Be A Mobile Strategy

Loyalty Marketing Programs: Put Down the Punch Cards & Go Mobile Consider this scenario: It’s the weekend and you’re due for a haircut. You suddenly remember that your punch card just hit 10 visits last time so you get a free haircut today. Not a bad start to the weekend. You stop by the local

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Geofence Triggered Mobile Coupons – Case Study MetroPCS

Reaching the right person at the right place and time has been our goal from day 1. Now we are providing geofence triggered mobile coupons so that we not only can provide a relevant brand message linking to a deal, but also the deal itself with some really cool mobile features. Having a relevant message

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Geo-Targeting For Mobile Ads Saves Marketing Dollars

Geo-Targeting: Tapping into the mind AND the body Knowing your audience is more than just knowing where they are. Yes, geo-location technology can provide the basic location info you want to know, but it can also reveal deep demographic and behavioral information which can then be used for even more targeted and informed campaigns. The

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Geofencing for Mobile Marketing: What it is and what it isn’t

As with any new medium, there are always a lot of questions – and unfortunately, assumptions. Here’s  a quick list to help you determine if geofencing is the right strategy for you. Geofencing: What it is and what it isn’t. Geofencing is… A way to target potential customers by their physical location at any given

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