Category Behavior Targeting For Mobile

Mobile Marketing With Relevance
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Insights On Mobile Marketing For Small-Large Companies & Brands. This is Thumbvista's Blog for all things Mobile Marketing including Strategies, Services, Technologies and more. Thumbvista is based in Charlotte, North Carolina & serves all of North America.

Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

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Targeted Mobile Advertising | Demographic Targeting

Are You Reaching Your Targeted Demographic? Engaging consumers with targeted mobile advertising isn’t an exact science. Will a coupon prompt a viewer to take action? Or is targeted content more compelling? And who is your target audience? Generation X? Baby Boomers? Marketers are still trying to figure it all out! According to Nielsen’s second-quarter 2016

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Interest Based Advertising or Personalized Advertising

Targeted Advertising Based On Personal Interest In marketing data is key, always has been. Since the launch of products of any kind marketers have had to ask “who is the target audience for this product?”. If you know the customer you can craft a more effective or “personalized” message based on multiple factors such as

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Shoppers Love Mobile Coupons! Mobile Coupons For Retail Use.

Picture this…you forget your smartphone at home. Unimaginable for most, yet over 10 years ago there weren’t any smartphones. Today, we rely on smartphones more than we do any other device. Don’t wear a watch? That’s okay, just check the time on your smartphone. Need to take a picture and don’t have your camera? The

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Geo-Targeting For Mobile Ads Saves Marketing Dollars

Geo-Targeting: Tapping into the mind AND the body Knowing your audience is more than just knowing where they are. Yes, geo-location technology can provide the basic location info you want to know, but it can also reveal deep demographic and behavioral information which can then be used for even more targeted and informed campaigns. The

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Geofencing for Mobile Marketing: What it is and what it isn’t

As with any new medium, there are always a lot of questions – and unfortunately, assumptions. Here’s  a quick list to help you determine if geofencing is the right strategy for you. Geofencing: What it is and what it isn’t. Geofencing is… A way to target potential customers by their physical location at any given

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Time To Start Geofencing For Mobile Marketing

If you work in branding or marketing, you’ve likely heard the term “mobile first”. But what does that even mean? It means designing campaigns with mobile as the number one priority. If it doesn’t work on mobile, then it doesn’t work period. The term “mobile” means changing location. This is mainly why having a mobile

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Mobile Users Expect Location Based Advertising & Services

The retail shopping experience has been changing for some time now. What has gone from nice bonus of having some personalize information based on location or other personal details given to a retailer is now expected and can be a source of frustration if not easily accessible. For example; conducting a search and not find

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Mobile Coupons -2016 The Year Of The Mobile “Deal” Using Data

As stated on MarketingLand.com -2015’s Black Friday weekend laid the debate to rest, with mobile transactions accounting for nearly one-third (32.1 percent) of all online purchases. Consumers are shopping on there mobile devices and feel more comfortable completing the transaction. This also means that with more confidence in security of mobile payment solutions and m-commerce

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Is Geofencing The Key For Pharmaceutical Marketing?

As the boomers in the U.S. age and medicine progresses pharmaceutical companies evolve to help provide solutions for many different aspects of health. In a study the World Health Organization stated “the pharmaceutical industry and global pharmaceuticals market is worth US$300 billion a year, a figure expected to rise to US$400 billion within three years. The

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