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Insights On Mobile Marketing For Small-Large Companies & Brands. This is Thumbvista's Blog for all things Mobile Marketing including Strategies, Services, Technologies and more. Thumbvista is based in Charlotte, North Carolina & serves all of North America.

Mobile Video – Are You Watching?

Our Favorite Video Experience Is Mobile Video Mobile. Most of us can’t remember a time when our mobile device wasn’t our constant companion…literally. Gone are the days of a mobile device just being for phone calls and text conversations. Our mobile devices house our photo libraries. We connect with family, friends and colleagues via social

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How People Are Using Mobile Devices This Holiday Season

‘Tis the season for holiday shopping It’s the most wonderful time of year…especially for retailers. The holiday shopping season has arrived. While many consumers still make their way to the nearest shopping mall, it is no surprise that they are increasingly turning to their mobile devices for holiday shopping. According to data compiled at the

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Targeted Mobile Advertising | Demographic Targeting

Are You Reaching Your Targeted Demographic? Engaging consumers with targeted mobile advertising isn’t an exact science. Will a coupon prompt a viewer to take action? Or is targeted content more compelling? And who is your target audience? Generation X? Baby Boomers? Marketers are still trying to figure it all out! According to Nielsen’s second-quarter 2016

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Geo-Targeting For Mobile Ads Saves Marketing Dollars

Geo-Targeting: Tapping into the mind AND the body Knowing your audience is more than just knowing where they are. Yes, geo-location technology can provide the basic location info you want to know, but it can also reveal deep demographic and behavioral information which can then be used for even more targeted and informed campaigns. The

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Time To Start Geofencing For Mobile Marketing

If you work in branding or marketing, you’ve likely heard the term “mobile first”. But what does that even mean? It means designing campaigns with mobile as the number one priority. If it doesn’t work on mobile, then it doesn’t work period. The term “mobile” means changing location. This is mainly why having a mobile

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Mobile Coupons -2016 The Year Of The Mobile “Deal” Using Data

As stated on MarketingLand.com -2015’s Black Friday weekend laid the debate to rest, with mobile transactions accounting for nearly one-third (32.1 percent) of all online purchases. Consumers are shopping on there mobile devices and feel more comfortable completing the transaction. This also means that with more confidence in security of mobile payment solutions and m-commerce

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Mobile Demands Larger Focus In 2016 Ad Spend

Strategizing Ad Spend With Digital / Mobile Focus The advertising game has changed. As print volume has drastically declined, digital opportunities have skyrocketed. According to TechCrunch, digital is the fastest growing advertising medium, and will soon reach second place to TV in overall spend. At the moment, mobile advertising only accounts for 20% of that

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Why Is Mobile Not The Center Of Your Marketing Strategy?

Mobile Takes Center Stage In 2014, the time spent on mobile devices surpassed the time spent on desktop and other media, and continues to grow, according to ComScore.   Most Advertising Should Be Where People Are….Right? Yet a new report from KPCB shows that the amount of money spent on advertising to reach this expanding

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2015 Back to School Mobile Shopping Trends

If you’ve been on social media lately, you’ve likely seen a few photos of your friends’ kids looking adorable in their new outfits, donning brand new backpacks, ready to tackle their first day of school. Back-to-school season is in full swing. Retailers Are Focusing On Mobile Shopping Trends On the surface, not much has changed

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