Digital advertising especially via mobile has the ability to be the only form of media to follow a customer’s lifecycle. We have all heard the statistics about how long customers use their device a day or how many people own a smart phone in the U.S. At this point there are people actually addicted to their mobile device.

Image -Startapp

Ideas On How To Follow The Customer With Mobile Advertising

1. Be Creative – With mobile banners in applications these days you can do some pretty cool things. Whether it is using the smart technology with a company like us to target ads based on a mobile device’s location and the time they are at that location or with other technologies like iAd from Apple that allows you to advertise with video and rich media content to a wider audience the goal is the same, *** STAND OUT! Once you have the consumers attention it is then your main priority not to waste it.

2. Link To Gold – A customer must be rewarded with their click, but most importantly so must the marketer. By linking to your home page you are just running a run of the mill ad campaign. Unless strictly branding is your objective this is not a great idea. (even if branding is the objective not that great) Link to mobile coupons, video, social media or landing pages that can engage and can do so quickly.

3. Get Them & Keep Them As Customers – Once the customer is engaged from their click it’s time to keep them. Make sure your strategy goes the complete way to that next visit or engagement. For example; Through digital coupons you can place yourself inside a Apple device and trigger a notification to appear when the customer is near your location reminding them to stop in. The nice thing about this technology is there is no app to download and you can keep updating it. Another example is having customers opt-in to SMS or other forms of engagement such as email or social media. With SMS Thumbvista can send customers messaging based on their location in proximity to yours or a competitors location. This strategy is not for everyone for instance mom and pop businesses may opt for social media communication to those in proximity via Facebook. The goal is the same, get their attention and then don’t lose it.

Sometimes you need help to know what is possible with the mobile advertising technologies out there. Let us help by contacting us today.